Acquisti, A. – “The Economics of Personal Data and the Economics of Privacy”

April 6, 2010

Data driven marketing also makes individual transactions quicker and easier. “Data provided to a website makes the service more convenient or efficient on another site, precisely because of sharing of data between different services (for instance, Facebook Connect enables seamless authentication on third-party Web sites, reducing the user’s [time] cost of signing up across different platforms.”)

(Acquisti, A. 2010,. The Economics of Personal Data and the Economics of Privacy)

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