The Data-Driven Marketing Institute’s (DDMI) sole purpose is to set the record straight – among policymakers, consumer advocates and the press – about how responsible data-driven marketing works, the countless ways that it benefits consumers, and the powerful fuel it provides for economic growth. Our Data-Driven Way of Life is Under Attack. We live in a data-driven world. Consumers enjoy greater benefits from data-driven marketing today than ever before. So why are the threats to that data-driven way of life piling up faster than ever? Legislators and policymakers who hold the power to steer the future of data-driven marketing are not yet “data literate.” What we find amazing, policymakers find alarming. What we know consumers want, they think threatens consumer privacy. What we call innovation, they call creepy. Talk about a massive disconnect – and one that could kill your business.
DDMI conducts independent, academic research that answers vital questions about on how data is changing our industry and our lives:
• What is the economic value of data-driven innovation?
• What consumer value is derived from responsible data-driven innovation?
• How are consumer attitudes toward data-driven marketing and data innovation evolving?
DDMI also provides the platform to make sure this vital research informs and shifts the policy debates that threaten data-driven marketing. By engaging industry, policymakers, the press and consumers, DDMI works to ensure that the data-driven future remains bright:
• Data Defense Bulletins keep you informed about threats on the horizon, and DDMI’s work to set the record straight.
• Thought leadership forums make DDMI the leading authority on the value of data-driven marketing in policy circles.
• Policymaker briefings ensure data literacy on Capitol Hill, across the Nation and across the Atlantic.
• Media and consumer engagement shift the conversation from privacy concerns to data appreciation.
STUDY: The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy
In DDMI’s first major academic research study, Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University quantify the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. DDMI commissioned this study to give policymakers in Washington and beyond the facts about the vital role of responsible data use in fueling innovation and economic growth, the benefits that the DDME provides to individual businesses and the U.S. economy as a whole – and what would be lost if regulation impeded responsible exchange of data across the DDME. Get the Study>
This is the first-of-its-kind study quantifying the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation.
Commissioned by DDMI and undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University, the study fills a significant gap in understanding about massive changes currently transforming the U.S. marketing and advertising industries – changes propelled by the growing quantity and variety of data available to businesses and consumers alike. The study answers two questions never before answered:
• How much incremental value does data-driven marketing contribute to the U.S. economy?
• How much of this value is accounted for by the flow or transfer of data among firms?
DDMI commissioned this study to give policymakers in Washington and beyond the facts about the vital role of responsible data use in fueling innovation and economic growth, the benefits that the DDME provides to individual businesses and the U.S. economy as a whole – and what would be lost if regulation impeded responsible exchange of data across the DDME.
Every industry in America relies on data-driven marketing, and the results of this ground-breaking effort to systematically and objectively map, measure, and analyze the DDME will benefit anyone with an interest in a vital, efficient, and growth-producing marketplace for goods and services in the U.S.
• Wall Street Journal
• The Hill
• DM News
• BtoB Mazagine
• Target Marketing
• Digital Journal
• Fierce CMO
• PR News Wire
• Dayton Daily News
• Destination CRM
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