Our Data-Driven Way of Life

October 8, 2013

We live in a beautiful, data-driven world.  So why are the threats to that data-driven way of life piling up faster than ever? Because legislators and regulators who hold the power to steer the future of data-driven marketing are not yet “data literate.”  What we find amazing, policymakers find alarming.  What we call innovative, they call creepy.  Talk about a massive disconnect – and one that could kill your business.

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