Brynjolfsson, E. – “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers”

November 22, 2003

Data enables marketers such as online retailers to stock an extensive variety of specialized or niche products that would be prohibitively expensive without data, and Online booksellers alone in 2003 were reported to have “enhanced consumer welfare by $731 million to $1.03 billion” a year.

(Brynjolfsson, E. 2003. “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers.” Management Science )

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