Brynjolfsson, E. – “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers”

June 30, 2003

Data also helps consumers find and evaluate the increased array of products during the shopping process. For example, “the enhanced search features…offered by Internet retailers allow consumers to locate products that would have remained undiscovered in brick-and-mortar stores.”

(Brynjolfsson, E. 2003. “Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers.” Management Science

Read the Full Article>


Back to Top
test