10/17 Webinar – The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation

  • By DMA Advance
  • October 10, 2013



On October 17, DDMI will hosted a webinar for the data-driven marketing community to learn more about the findings in its groundbreaking “Value of Data” study from 2:00 to 3:00 p.m. EST.


  • John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School
  • Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, DMA
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