CNBC: Don’t Limit Gathering of Consumer Data

November 1, 2013

Don’t Limit Gathering of Consumer Data: Marketing Group

By Althea Chang | Big Data Download

Strict government regulations limiting consumer data use could cost the United States hundreds of thousands of jobs, according to a recent study commissioned by a group that supports data-driven marketing.

“Data is an incredibly important fuel for the U.S. economy. The data-driven marketing economy which is the companies using data to drive marketing campaigns for every industry across America. That industry is worth $156 billion to the U.S. economy per year in revenue and fuels about 675,000 jobs in 2012 alone,” said Rachel Thomas, executive director of the Data Driven Marketing Institute, which commissioned the study.

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