The Value of Data Study: Infographic

October 12, 2013

The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy

In DDMI’s first major academic research study, Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University quantify the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation.  DDMI commissioned this study to give policymakers in Washington and beyond the facts about the vital role of responsible data use in fueling innovation and economic growth, the benefits that the DDME provides to individual businesses and the U.S. economy as a whole – and what would be lost if regulation impeded responsible exchange of data across the DDME.

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