Acquisti, A. – “The Economics of Personal Data and the Economics of Privacy”

November 6, 2010

Data – driven marketing allows companies to spot unmet consumer demand for niche or innovative products which otherwise would have been too risky to develop.

(Acquisti, A.  2010 . The Economics of Personal Data and the Economics of Privacy.”. Background Paper for OECD Joint WPISP-WPIE Roundtable)

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