Brynjolfsson, E. – “The Contribution of Information Technology to Consumer Welfare”

October 6, 1996

In general, IT investments increase price transparency causing productivity to be passed on to consumers.  As a result, IT investments in data generate at least “three times their cost, in value for consumers.”

(Brynjolfsson, E. 1996 “The Contribution of Information Technology to Consumer Welfare”. Information Systems Research)

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