Introduction Webinar – The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation
October 18, 2013
On October 17, DDMI will hosted a webinar for the data-driven marketing community to learn more about the findings in its groundbreaking “Value of Data” study from 2:00 to 3:00 p.m. EST.
- John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School
- Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, DMA