• Integrated ≠ Creepy: Translating the Marketing Cool Factor to Protect Our Data-Driven Way of Life

June 13, 2013

In my keynote at our Integrated Marketing Week event in New York today, I tried to translate how modern, integrated, data-driven marketing means something totally different for policy makers than it does for marketers and fundraisers.  In fact, what marketers think is cool, policy people often think is creepy.

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