• Integrated ≠ Creepy: Translating the Marketing Cool Factor to Protect Our Data-Driven Way of Life

June 13, 2013

In my keynote at our Integrated Marketing Week event in New York today, I tried to translate how modern, integrated, data-driven marketing means something totally different for policy makers than it does for marketers and fundraisers.  In fact, what marketers think is cool, policy people often think is creepy.

Read the Article>

Back to Top
test